I don’t know about you, but I find it a bit jarring to see the words Tiffany and green quartz in the same sentence. Maybe I just associate Tiffany with precious stones, rather than … well, quartz.
Having said that, there are lovely gems in the quartz family (yes, amethyst, I’m looking at you) so maybe I’m just being hard on it because green isn’t my favourite colour. No, not even emeralds. Kermit was right. It’s not easy being green.
But the nice thing about quartz + Tiffany = bigger size for less money (relatively speaking). This sparkler, set in sterling silver, is 9 carats and sells for a reasonable (again, relatively speaking) USD $975. Party on, green quartz!

It would appear that while this ring is attractive, Tiffany has decided not to compete with the LVMH houses like Bulgari but rather with the better shopping mall brands and Stullers supplied small jewellers.
Many of the former “great houses” are busy feeding their investors’ stock price by trying to vacuum up every dollar they can or they are trying to pay off the funds that were borrowed for their leveraged buyouts.
We live in an era where every large corporation wants to have a piece of every demographic they can grab.
Generally speaking, most premium jewellery isn’t what it used to be.
I think Tiffany went down this path a long time ago. The Rubedo line is a good example of style over substance.
Very much style over substance – I have long argued for integrity in the jewellery business. Some brands have it, others not so much.
I am waiting for the next fad – something like a line of jewellery by a famous house using a material called “Stupido” or “Foolio”. I guess that the tag line will be something like: “You can Foolio some of the people all of the time.”.
I like good design, whether in costume jewellery or jewellery made from precious metals – but I don’t like huckster-ism.
Now if the consumer were only aware of the conversations that take place in many marketing meetings about how to sell items of dubious value for a premium price to the sheep.
I know of what I speak.
I think “branding” has killed a lot of good design. It’s more important to continue producing new designs at the expense of producing good designs. And continuing to keep shareholders happy in publicly held companies.